The Big Picture
NBA star Stephen Curry has signed a 10-year deal with Chinese sportswear company Li-Ning. The partnership will involve product development and global expansion. This deal also highlights the NBA's complex ties with China.
Key Facts
- 1
Steph Curry signed a 10-year deal with Li-Ning.
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Li-Ning is a Chinese sportswear company.
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The deal involves product development.
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The deal aims for global expansion.
- 5
The deal highlights NBA's ties to China.
How Media Is Covering This
2 articles · 2 angles“Focuses on the implications of the deal regarding the NBA's relationship with China and raises questions about these ties.”
Why It Matters
The partnership is set to involve product development and aims for global expansion of the brand. This agreement brings attention to the intricate relationship between the NBA and China.
Curry's deal with Li-Ning, a prominent Chinese brand, underscores the growing commercial ties between American sports figures and the Chinese market.


