The Big Picture
Disney+ EMEA boss has highlighted the platform's strong growth in advertising revenue and young adult viewership in the UK. The executive also emphasized the importance of cinema releases and the increasing investment in local original content for the European market. Disney+ claims to be the top streaming platform for UK young adults, supported by viewing data and upcoming local productions.
Key Facts
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Disney+ EMEA boss discussed platform growth.
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Growth includes advertising revenue and young adult viewership in the UK.
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The importance of cinema releases was highlighted.
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There is an increase in local original content for the European market.
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Disney+ claims to be the top streaming platform for UK young adults.
How Media Is Covering This
2 articles · 2 anglesDisney+ EMEA Boss Touts “Growth Mode,” Hike in Local Originals, Importance of Cinema Releases
Read more“The Hollywood Reporter focuses on the executive's comments regarding growth, local originals, and the significance of cinema releases.”
Why It Matters
According to the executive, Disney+ is positioning itself as the platform of choice for young adults in the UK. This claim is supported by viewing data and the company's strategy to invest in and release more local content tailored to this demographic. The focus on local originals is a significant part of the strategy to further engage and expand the subscriber base in the region.




