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Disney+ EMEA Boss Highlights Growth and Local Content

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Disney+ EMEA Boss Highlights Growth and Local Content

Business & EconomyTechnology
Disney+ EMEA Boss Highlights Growth and Local Content

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2 sources·2 articles

The Big Picture

Disney+ EMEA boss has highlighted the platform's strong growth in advertising revenue and young adult viewership in the UK. The executive also emphasized the importance of cinema releases and the increasing investment in local original content for the European market. Disney+ claims to be the top streaming platform for UK young adults, supported by viewing data and upcoming local productions.

Key Facts

  1. 1

    Disney+ EMEA boss discussed platform growth.

  2. 2

    Growth includes advertising revenue and young adult viewership in the UK.

  3. 3

    The importance of cinema releases was highlighted.

  4. 4

    There is an increase in local original content for the European market.

  5. 5

    Disney+ claims to be the top streaming platform for UK young adults.

How Media Is Covering This

2 articles · 2 angles
T
The Hollywood Reporter

Disney+ EMEA Boss Touts “Growth Mode,” Hike in Local Originals, Importance of Cinema Releases

Read more

“The Hollywood Reporter focuses on the executive's comments regarding growth, local originals, and the significance of cinema releases.”

D
Deadline

Disney+ EMEA Boss Makes Case For Streamer Being Platform Of Choice For Young Adults In UK

Read more

“Deadline highlights the Disney+ EMEA boss's assertion that the streamer is the preferred platform for young adults in the UK, citing data and content plans.”

Why It Matters

According to the executive, Disney+ is positioning itself as the platform of choice for young adults in the UK. This claim is supported by viewing data and the company's strategy to invest in and release more local content tailored to this demographic. The focus on local originals is a significant part of the strategy to further engage and expand the subscriber base in the region.

About this analysis

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